50/50 Entertainment was founded on June of 2002 with a vision of changing the way music and entertainment is developed and presented in the Alamo City ultimately becoming a model to cities with similar demographics hoping to provide an A+ product for patrons. Over time, 50/50 Entertainment has evolved into a unique and innovative entertainment company taking a more efficient and fully integrated approach to artist development and event cross marketing. 50/50 Entertainment stays connected to new artists as deep as the underground movement in an effort to secure the freshest and hottest urban sounds out. 50/50 Entertainment’s ability to identify and nurture unique sounds and ideas has positioned the company in a way that it has become a lifestyle marketing resource for tapping the urban scene. 50/50 Entertainment has quickly assembled a reputation for delivering exceptionally high quality entertainment and establishing grass-roots credibility for new music. The company’s creative energy can be seen, heard and felt wherever the 50/50 logo is branded. Realizing that ultimately all record labels would need to reinvent themselves in order to remain viable entities in the near future, 50/50 Entertainment has developed a lower risk and more profitable business model from which to develop artists’ music and creating a cross marketing entertainment arm generating high returns. 50/50 Entertainment emphasizes a grassroots approach toward the market and utilizes alternative promotion and distribution techniques as well as technology to cost effectively connect music and entertainment with fans. Over the course of the next 5 years, as the industry continues to restructure and rid itself of inefficiencies, Major record labels will evolve into leaner, more risk adverse companies. As this happens, Majors will once again look to companies like 50/50 Entertainment as the source for new artist development and as the vehicles for the best entertainment possible.
Our team is dedicated to work day in and day out to bring you an “AMAZING” evening of laughter and live entertainment.